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How do I design a logo for my start-up?

At its core, a logo is a tool to help users remember your brand – i.e., a logo is NOT your brand. While how a logo looks is important because it contributes to your brand’s first impressio...

Do cart abandonment emails work?

While conversion rates will vary, cart abandonment emails work best if they are sent within an hour of abandonment. It is also good practice to send another email in a day, and another within a week. ...

How do you calculate Customer Acquisition Cost (CAC)?

CAC stands for Customer Acquisition Cost and is usually compared to a customers LTV (Life-Time Value for a customer) to understand if a particular acquisition tactic was profitable. Not to be confused...

Where can I find photos for my landing page?

Beyond taking the photos yourself, or buying stock photos from places like Getty Images (which can be quite expensive), you can find a strong selection from Unsplash. You can download the photos for f...

How long should I let my test run?

Theoretically you should generally calculate the sample size you need prior to running a test and run it for only that long. No longer. No shorter. Here are some of my favorite tools from Evan Miller....

How long should my landing page be?

Many believe that the shorter the page the better because it typically means a shorter path to conversion. However, I would strongly encourage testing both long and short approaches. If your upstream ...

How can I improve conversion rates?

The general approach to conversion optimization is to consider that every ask you make will involve having to address user anxiety. Work hard at understanding the mindset of the user and what fears th...

Is branded search a good idea?

Deciding to go forward with buying branded terms for paid search depends on a few factors: Whether your competitors are aggressively coming after you – In this case, it might be good to ensure t...

How do I find out my competitor’s web traffic volume?

There are several ways to gauge how much traffic your competitors are getting: Google Trends will tell you how many times their brand name was organically searched. This is free. Similarweb and Alexa ...