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What is growth?

There are a lot of ways to answer this. The way I like to look at growth is as follows: It is a deliberate focus on full-funnel activities that drive business results It is at the intersection of prod...

How do I move quickly?

The speed of decision-making can make or break a growth team. In order to move quickly, ensure you outline who the decision makes are (e.g., define the RACI), understand that it’s OK to let A/B ...

How do I measure the ROI of brand building?

The general answer is through conversions from direct and branded organic search traffic. But be mindful that in the early days of brand building, these metrics will never look good. When you first bu...

When should you focus on Growth?

Typically you should only focus on growth activities once you achieve product-market fit. It should be noted that once you achieve product-market fit, it does not mean you will always keep it. Keep an...