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What is click through rate (CTR)?

CTR stands for click-through rate. It is typically calculated by dividing the number of clicks on a call to action (CTA) divided by the number of impressions (i.e. the number of times that the call to...

How long should I let my test run?

Theoretically you should generally calculate the sample size you need prior to running a test and run it for only that long. No longer. No shorter. Here are some of my favorite tools from Evan Miller....

How long should my landing page be?

Many believe that the shorter the page the better because it typically means a shorter path to conversion. However, I would strongly encourage testing both long and short approaches. If your upstream ...

How do I find out my competitor’s web traffic volume?

There are several ways to gauge how much traffic your competitors are getting: Google Trends will tell you how many times their brand name was organically searched. This is free. Similarweb and Alexa ...

How do I measure the ROI of brand building?

The general answer is through conversions from direct and branded organic search traffic. But be mindful that in the early days of brand building, these metrics will never look good. When you first bu...

What does ARPU stand for?

ARPU stands for: A – Average R – Revenue P – Per U – User Typically, this is calculated by taking the total revenue divided by the average number of customers over a period of ...