What is click through rate (CTR)?

annie-spratt-609143-unsplashCTR stands for click-through rate. It is typically calculated by dividing the number of clicks on a call to action (CTA) divided by the number of impressions (i.e. the number of times that the call to action was presented to the user). It is usually expressed as a percent.

About Rommil Santiago

A Toronto-based growth marketer looking to improve the world.
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