Which Ad networks should I use?

aidan-hancock-455440-unsplash.jpgWhile Google and Facebook have the lion’s share of ad inventory out there – try exploring solutions like:

But some tips:

  • Be sure you don’t spend more than your LTV
  • Monitor fraud.
    • With solutions like Branch you can see time-difference between the ad click timestamp and the 1st launch timestamp. Yes, anything under 10 seconds is suspect.
    • Know that if you share your post-click data with the vendor, they could technically cheat you, so tread carefully. Always have a claw-back clause in any contract.

About Rommil Santiago

A Toronto-based growth marketer looking to improve the world.
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