While Google and Facebook have the lion’s share of ad inventory out there – try exploring solutions like:
But some tips:
- Be sure you don’t spend more than your LTV
- Monitor fraud.
- With solutions like Branch you can see time-difference between the ad click timestamp and the 1st launch timestamp. Yes, anything under 10 seconds is suspect.
- Know that if you share your post-click data with the vendor, they could technically cheat you, so tread carefully. Always have a claw-back clause in any contract.