What does ASO stand for?

freestocks-org-662168-unsplash.jpgASO stands for:

  • A – App
  • S – Store
  • O – Optimization

ASO includes all the activities to improve the discoverability of your mobile app on an app store such as Google Play and Apple’s App Store.

Activities include:

  • Keyword selection
  • Testing Screenshots
  • Prompting for positive app reviews
  • Paid acquisition
  • Icon optimization
  • App store descriptions

About Rommil Santiago

A Toronto-based growth marketer looking to improve the world.
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