What does ARPU stand for?

matthew-kwong-619049-unsplashARPU stands for:

  • A – Average
  • R – Revenue
  • P – Per
  • U – User

Typically, this is calculated by taking the total revenue divided by the average number of customers over a period of time (usually a month or year).

About Rommil Santiago

A Toronto-based growth marketer looking to improve the world.
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