How do I measure the ROI of brand building?

charles-deluvio-695752-unsplashThe general answer is through conversions from direct and branded organic search traffic. But be mindful that in the early days of brand building, these metrics will never look good. When you first build or rebuild a brand, monitor top of the funnel metrics like brand mentions. After a few months, you should start seeing tangible results.

Read more on my blog: The ROI of brand building

About Rommil Santiago

A Toronto-based growth marketer looking to improve the world.
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