Monthly Archives: August, 2018

How do I design a logo for my start-up?

At its core, a logo is a tool to help users remember your brand – i.e., a logo is NOT your brand. While how a logo looks is important because it contributes to your brand’s first impressio...

How do you know when you have product-market-fit?

A lot has been written about how to tell when you have product-market-fit. Some of the classic ways is to run a survey asking how people would feel if they could not use your product anymore. As per S...

How do I get a job in growth?

Typically, there is no straight path to a job in growth (though that might change in the next few years). However with that said, to succeed in growth you should have Some marketing-chops, but full-fu...

Do cart abandonment emails work?

While conversion rates will vary, cart abandonment emails work best if they are sent within an hour of abandonment. It is also good practice to send another email in a day, and another within a week. ...

What is click through rate (CTR)?

CTR stands for click-through rate. It is typically calculated by dividing the number of clicks on a call to action (CTA) divided by the number of impressions (i.e. the number of times that the call to...

How do you calculate Customer Acquisition Cost (CAC)?

CAC stands for Customer Acquisition Cost and is usually compared to a customers LTV (Life-Time Value for a customer) to understand if a particular acquisition tactic was profitable. Not to be confused...

Where can I find photos for my landing page?

Beyond taking the photos yourself, or buying stock photos from places like Getty Images (which can be quite expensive), you can find a strong selection from Unsplash. You can download the photos for f...

How long should I let my test run?

Theoretically you should generally calculate the sample size you need prior to running a test and run it for only that long. No longer. No shorter. Here are some of my favorite tools from Evan Miller....

How should I organize my growth team?

This is a common question, and the answer is usually on a case-by-case basis. The growth teams I’ve lead were typically a full-stack team consisting of growth, marketing, product, and analytics....